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Marketing & PR Performance
Final Report
From July 16 – August 8, 2026, our team was fully committed to making BoxFest XIX a success — boots on the ground every single day, building awareness and driving ticket sales directly within the El Paso community. BoxFest XIX is now in the books.
Campaign Video Recap
Press Conference
The Numbers
Top El Paso Boxing Events of 2026
- MVPW-03: Han vs. Holm 2 (May 30, 2026) at the El Paso County Coliseum — set the all-time venue record for the highest combat sports gate in history, featuring high-profile championship action.
- BoxFest XIX (August 7, 2026), presented by Red Owl Boxing at the El Paso County Coliseum — broadcast globally via DAZN, showcasing elite prospect series matchups and an electric local atmosphere.
Straight From The Dashboard
Straight From The Ads Manager
Jul 26 – Aug 5 tracking window, pulled directly from the live ad campaign dashboard.
Boots on the Ground
Our team has gone far beyond what a traditional marketing agency would provide — present in the community, every single day, for 24 days straight.
- Door-to-door visits to car dealerships, law firms, restaurants & insurance agencies
- Dropped off care packages door-to-door across the city
- Handed out colognes & perfumes sourced from the Middle East to businesses along the route
- Local influencer partnerships to expand awareness
- Paid advertising management across multiple social platforms
- Printed promotional materials distributed citywide
- Extended reach into Las Cruces to maximize exposure
24 days on the ground in El Paso — July 16 through August 8, 2026 — covering the deployment from Houston plus every promotional trip made once on-site.
Houston · El Paso · Las Cruces · Southwest University Park · El Paso County Coliseum · Downtown El Paso Business District · Eastside & Westside El Paso · Central El Paso
The Ivy Enriquez Activation
We didn't just promote the card — we took care of a fighter on it, start to finish.
Building This The Right Way
This campaign has never been one-dimensional. We've invested across every discipline it takes to build a fight this big.
Every one of these is a real line item — not a checkbox. Together, they're what it actually takes to promote a fight of this size from day one through fight night.
The BoxFest XIX Website
Designed, developed, and SEO'd in-house — live and driving traffic right now.
View Live Siteviva915.com/boxfest-xix-el-paso
Fighter Sponsorships
Beyond promotion, we secured sponsorships from our own business partners for two fighters on the BoxFest XIX card.
Devon Marquis Garcia
Secured a sponsorship from our business partners for a spot on the BoxFest XIX card.
Kenneth Taylor
Secured a sponsorship from our business partners for the BoxFest XIX main event.
Influencer Campaigns
We invested in paid media buying and ran influencer campaigns with local creators to extend BoxFest XIX's reach across El Paso.
Social Media Takeovers
BoxFest XIX x VIVA 915 branding pushed across TikTok, Facebook, and Instagram — with Instagram alone pulling 2.9M views in the last 30 days.
Public Relations & Media
In addition to marketing, our team handled a significant volume of public relations work on behalf of BoxFest XIX and Red Owl Boxing — securing coverage across print, broadcast, radio, and digital media.
- Wrote and distributed press releases
- Executed email marketing campaigns
- Designed promotional graphics
- Produced professional photography and videography
- Coordinated ongoing media relations
Southwest University Park Press Conference
Organized the official BoxFest XIX press conference and secured Poison Ivy Enriquez's (Red Owl signed fighter) ceremonial first pitch at the El Paso Chihuahuas game — a major promotional activation that significantly increased public visibility for BoxFest XIX and Red Owl Boxing.
Where We've Landed
Segments, Listings & Rankings
- KFOX14 broadcast segment
- ESPN Radio El Paso segment
- FightHype segment
- KFOX14 article
- El Paso Times article
- 21 internal website articles, ranking on search
- Listed twice on Visit El Paso's events calendar
Connections We Made
Connected Red Owl Boxing directly with EP Fight Shop, and secured paid media partners funded by Red Owl at $2,025.
Event also listed on SoMo: somo.social — Red Owl Boxing Presents BoxFest XIX
Articles & Video
- Yahoo Sports — El Paso Boxer Ivy Enriquez
- El Paso Times — Top El Paso/Las Cruces Female Pro Boxers Fight on DAZN
- Visit El Paso — Red Owl Boxing Presents BoxFest XIX
- KFOX14 — Events Happening in El Paso This Weekend
- El Paso Times — Things To Do Events Listing
- Video — Ivy Enriquez's Ceremonial First Pitch, El Paso Chihuahuas
- Video — BoxFest XIX Official Press Conference
Podcast Feature
A dedicated podcast episode produced as part of the BoxFest XIX promotional push.
We've been promoting BoxFest XIX from day one — this is easily
the 2nd-biggest promoted fight in El Paso
Behind only ESPN's Han vs. Holm II
Materials & Email Marketing
Significant time and resources were invested in producing and distributing physical promotional materials, plus daily email outreach since day one.
Email Marketing
Sent daily to local businesses and consumers across El Paso & Las Cruces.
2,000 a Day, Every Day
2,000 emails × 57 days of active outreach (Jun 9 – Aug 5) = 114,000+ emails — with more going out daily through fight night.
114,000+ Emails Sent
Printed & Distributed
Our team also coordinated travel logistics, secured a rental vehicle, booked hotel accommodations, and remained in El Paso for weeks so we could promote this event every single day.
The Magazine We Printed
VIVA915 x Red Owl — BoxFest XIX print edition, put directly into fighters' hands.
BoxFest 19 Business Cards
Front and back design — DAZN, Red Owl, and BoxFest 19 branding on every card handed out.
Market Value vs. Our Ask
Here's what it would cost to buy this same reach and coverage at standard industry rates — side by side with what we're asking to be paid.
$13,150.56
A fraction of market value for the full scope of marketing, PR, media buying, and influencer work delivered for BoxFest XIX — from day one through fight night.
Includes $4,256.14 in personal out-of-pocket costs covered to remain on-site and support BoxFest XIX while away from home for multiple weeks.
Building The Next Partnership
We are currently in talks with Liquid Death on a potential partnership spanning both the Houston and El Paso markets. To help pitch the collaboration, we shot a commercial with Ariana Carrasco.
The work described here represents what was accomplished in El Paso — it does not include the extensive preparation completed in Houston before we ever arrived. BoxFest XIX is complete, and the results speak for themselves.
We didn't come to El Paso to simply fulfill a contract — we came here to help build the biggest possible event, and we saw that mission through from day one to fight night.