Murder YourThirst in Texas.
Liquid Death × Viva 915 / Viva Houston — a regional takeover built on retail placement, live events, sports marketing, media, and influencer activations. We'll grow your brand across Houston and El Paso first, then bring the same playbook to San Antonio in 2027.
A regional takeover, built for real terrain.
Viva 915 and Viva Houston are seeking a strategic partnership with Liquid Death to build brand awareness across Texas and Southern New Mexico through premium retail placement, live events, sports marketing, media, and influencer activations. Our focus starts in Houston and El Paso — we build brand density in both markets first, then take the same proven playbook to San Antonio in 2027 as our next market expansion.
Where the can gets buried in the fridge.
Dedicated, branded cold storage inside the highest-traffic rooms in each market — generating organic exposure and content with every visit.
- Dedicated Liquid Death branded refrigerator
- Fully stocked with Liquid Death products
- Featured placement inside one of the region's highest-traffic dispensaries
- Product visibility via social content & customer engagement
- La Calle Tacos
- Doña Leti's
- Taco Stand
- Burger Joint
Big rooms. Bigger crowds.
On-site sampling, brand activation, and full-funnel social coverage across two of the region's marquee events.
Salsa Festival
Attendance
- On-site product sampling opportunities
- Brand activation and consumer engagement
- Social media coverage before, during, and after the event
BoxFest XXI
Attendance
- Official event activation
- Product placement throughout the venue
- Sampling opportunities
- Social media integration
- Potential VIP hospitality activation
On the record, on camera.
Liquid Death will receive opportunities for exposure across Viva Houston and Viva 915 media coverage.
Brand integration, everywhere the crowd is.
In the feed, on the mic.
Liquid Death will be featured across Viva Houston and Viva 915 podcast programming.
Liquid Death, front and center online.
Liquid Death branding across VivaHouston.com and Viva915.com.
Turning attention into purchases.
Viva Houston and Viva 915 will develop and promote special offers designed to encourage consumer purchases.
The card, top to bottom.
Liquid Death would have opportunities to collaborate with a full roster of regional talent.
Hii Experience Signature Event
One night. One legacy lineup.
A proposed large-scale collaboration, positioned as the flagship activation of the partnership.
- Two nationally recognized comedians
- One WBA World Champion boxer
- Exclusive meet-and-greet with an artist of our choice
- Premium Liquid Death activation throughout the event
Global lens, local roots.
Liquid Death branding and advertising opportunities during BoxFest XIX, broadcast live on DAZN — putting the brand in front of a global boxing audience alongside full event marketing and promotional content.
Let's make it official.
This partnership is designed to position Liquid Death in front of consumers through retail distribution, live events, professional sports, entertainment, and digital media — leveraging the combined reach of Viva 915, Viva Houston, and our event partners to build a strong regional presence and authentic, high-impact engagement.
Integrated across every platform.
Integrated marketing across Viva Houston and Viva 915 platforms.
Platforms
05 channelsContent & Campaigns
07 formats