We Didn't Wait For The Ink
A summary of the groundwork already in motion for BoxFest XIX — proof of what a Viva 915 partnership looks like in action across El Paso.
Early Traction
What We Delivered
Each of these was executed ahead of a signed agreement — a preview of the engine Viva 915 brings to BoxFest XIX.
Ceremonial First Pitch — El Paso Chihuahuas
Secured Ivy Enriquez a ceremonial first pitch at an El Paso Chihuahuas game — putting a BoxFest fighter in front of a packed local sports crowd and tying the event to one of the city's most beloved franchises.
Local News Station Interview — Ivy Enriquez
Booked Ivy a televised interview on a local El Paso news station, building her profile as the hometown story of the card and generating earned media value ahead of fight week.
News Station Requesting Fight Credentials
Generated enough interest that a local news station now wants to be credentialed to cover BoxFest XIX on-site — broadcast coverage that adds legitimacy and reach to the event.
Press Release to El Paso Media
Wrote and distributed an official BoxFest XIX press release to over 50 media outlets across El Paso — getting the announcement into the hands of the people who shape local coverage.
Public Ticket Newsletter — 1,000 Residents
Sent a ticket-driving newsletter to a list of 1,000 El Paso, TX residents — going directly to the local public to convert awareness into ticket purchases.
Full Social Media Takeover
Executed a coordinated social media takeover across our platforms and refreshed the profile and cover assets for both Red Owl Boxing and Viva 915 — a unified, campaign-ready presence everywhere fans look.
Building Ivy Enriquez
El Paso's own — 19 years old, 7-0. We've put her at the center of the local story before a single ticket scan.
7-0 · GOING FOR 8
First Pitch at the Chihuahuas
A ceremonial first pitch in front of a packed El Paso crowd — hometown visibility money can't easily buy.
Local News Station Interview
A televised sit-down that positions her as the face of the hometown card.
Center of the Campaign
Her story is the emotional hook driving local ticket interest and earned media.
Media & Reach
Earned Media Push
- Official press release written and distributed to over 50 El Paso media outlets
- Local news interview booked for Ivy Enriquez
- A news station now requesting fight-night credentials
- First-pitch activation tying the event to the El Paso Chihuahuas
Direct-to-Public
- Newsletter sent to a targeted list of 1,000 El Paso, TX residents
- Built to convert local awareness into ticket sales
- The general public — not just our existing followers
Imagine What's Next
This is what we accomplished before a signed deal. With a full engagement in place, here's where it goes:
Social Media Takeover
We took over our channels and rebuilt the look on both sides of the partnership — a coordinated, campaign-ready presence for BoxFest XIX.
Red Owl Boxing
Updated profile and cover assets aligned to the BoxFest XIX campaign — a sharper, fight-ready brand presence.
Viva 915
Matching cover and profile refresh, co-branded with Red Owl so the campaign reads as one unified front.