×
The Commercial Engine
Behind BoxFest XIX
A 60-day promotional services partnership: Viva 915 delivers public relations, event marketing, digital advertising, creative production, ticket sales support, and fight-week coordination to maximize awareness, sponsor value, and ticket demand for BoxFest XIX in El Paso.
BOXFEST XIX · The Crowning
August 7, 2026
The Opportunity
El Paso is a bilingual borderland market with deep boxing heritage — and Viva 915 already owns the relationships that fill the Coliseum.
Viva 915 already owns the relationships — local businesses, sponsors, athletes, media outlets, and the Hispanic community that fills the Coliseum.
Zero ramp-up time. Instead of building local infrastructure from scratch, Red Owl can immediately leverage an existing media ecosystem.
The highest-affinity fight audience in Texas outside of Houston — a market that lives and breathes combat sports.
Promoters Should Focus On Fights
Most boxing promoters spread themselves thin trying to do everything at once:
This creates operational friction — and it leaves revenue on the table.
- ✕ Sell sponsorships
- ✕ Create content
- ✕ Manage media relations
- ✕ Promote ticket sales
- ✕ Coordinate production
- ✕ Build local awareness
One Partner. Every Service Line.
Viva 915 becomes Red Owl Boxing's dedicated local marketing, PR, and promotional partner for BoxFest XIX — one accountable team across every commercial function.
Public Relations
Local PR strategy, media outreach, press releases, and athlete appearance coordination.
Service 01Event Marketing
Campaign planning, audience targeting, and organic + paid social to drive awareness and ticket sales.
Service 02Digital Advertising
Managed Meta and Google campaigns with targeting, retargeting, and monthly reporting.
Service 03Creative Services
Fight announcements, fighter spotlights, sponsor graphics, countdowns, and fight-week assets.
Service 04Ticket Sales Support
Promotional campaigns, custom tracking links, and community outreach to support sales.
Service 05Fight Week & Activations
Press conference, weigh-in, face-off, and community activations across El Paso venues.
Service 06VIP Giveaway Experience
A "Date Night at the Fights" giveaway — dinner for two plus VIP seats at the Coliseum.
Service 07Brand Refresh
Rebranded Viva 915 social channels and digital magazine, co-branded with Red Owl Boxing.
Service 08How Red Owl Makes More Money
This engagement isn't a list of tasks — it's built to move three numbers that matter to the event's bottom line.
Increase Sponsorship Revenue
More sponsors, activated properly, worth more per deal.
- Sponsor acquisition support
- Sponsor activation fulfillment
- Sponsor content creation
Increase Ticket Sales
Demand built locally, audiences acquired, conversions tracked.
- Ticket demand generation
- Audience acquisition
- Conversion tracking
Increase Event Valuation
The "Before the Bell" series creates intellectual property around the event — owned media that becomes sponsor inventory.
- A named content franchise
- New sponsor inventory
- A reusable media asset
Full Deliverables
The complete scope of work for the 60-day campaign (June – August 2026). Tap any section to expand.
1 Public Relations & Media Relations ▾
- Development and execution of local PR strategy
- Media outreach to television, radio, print, digital, and sports media outlets
- Press release creation and distribution
- Coordination of athlete appearances and community engagement opportunities
- Assistance securing earned media opportunities
- Interview coordination for fighters, promoters, sponsors, and event representatives
- Community activation opportunities at sporting events, local businesses, and partner organizations
2 Event Marketing & Promotion ▾
- Event marketing strategy development
- Campaign planning and execution
- Audience targeting and promotional planning
- Coordination with sponsors and partners on promotional opportunities
- Organic and paid social media campaign management
- Event awareness campaigns throughout El Paso and surrounding markets
3 Digital Advertising Management ▾
- Campaign creation and management
- Audience targeting and retargeting strategies
- Facebook and Instagram advertising
- Google advertising (if approved)
- Campaign monitoring and optimization
- Monthly performance reporting
4 Graphic Design & Creative Services ▾
- Event promotional graphics
- Fight announcement graphics
- Fighter spotlight graphics
- Sponsor graphics
- Social media advertisements
- Event countdown graphics
- Fight week promotional assets
- Digital display advertising creative
5 Ticket Sales Support ▾
- Ticket sales promotional campaigns
- Digital advertising campaigns promoting ticket purchases
- Promotional partnerships and community outreach
- Custom tracking links and campaign reporting when available
6 Community Activations & Partnerships ▾
- Community activation planning
- Business partnership outreach
- Sponsor integration opportunities
- Fan engagement initiatives
- Local market awareness campaigns
7 Fight Week Event Coordination ▾
- Media workout coordination
- Official press conference coordination
- Weigh-in promotion & support
- Face-off events
- Sponsor appearances
- Community engagement events
- Media credential coordination
- Venue & partner coordination
8 VIP Giveaway Experience ▾
- Design and promote a fan VIP giveaway built around BoxFest XIX
- Winning couple receives a curated fight-night experience
- Dinner at a partner restaurant ahead of the event
- VIP attendance at the fight at the El Paso County Coliseum
- Social campaign and content capture around the giveaway to drive entries and reach
- Sponsor and restaurant-partner integration opportunities throughout
9 Brand Refresh — Social & Magazines ▾
- Rebrand of Viva 915 social media channels aligned to the BoxFest XIX campaign
- Refreshed visual identity across magazine and editorial properties
- Consistent campaign look applied across all owned platforms
- Coordinated rollout to maximize visibility during the promotional window
8 VIP Giveaway Experience ▾
- A signature "Date Night at the Fights" giveaway awarding one lucky couple a full VIP experience
- Dinner for two at a partner El Paso restaurant ahead of the event
- Premium tickets to BoxFest XIX at the El Paso County Coliseum
- Social-first promotion of the giveaway to drive follows, entries, and reach
- Content capture of the winning couple's experience for post-event storytelling
9 Brand Refresh — Social & Magazine ▾
- Rebrand of Viva 915 social media channels to align with the BoxFest XIX campaign look and feel
- Refreshed visual identity across feed, stories, and promotional templates
- Updated Viva 915 / Viva Houston digital magazine design featuring BoxFest coverage
- Consistent co-branded Red Owl Boxing × Viva 915 presentation across all owned platforms
+ Media Coverage & Content Support ▾
- Event coverage through Viva 915 platforms
- Social media promotion across Viva 915 channels
- Photo and video content creation as available
- Event recap content
- Post-event media distribution
Before The Bell · Ivy Enriquez
A signature mini-series produced by Viva 915 following El Paso's own Ivy Enriquez — 19 years old, undefeated at 7–0 — in the weeks leading up to fight night. Hometown storytelling that builds emotional investment, drives ticket demand, and gives sponsors a premium content vehicle.
7–0 · GOING FOR 8
Before the Bell
The Hometown Kid
Meet Ivy — her roots in the 915, the gym that raised her, and what fighting on home soil means.
Camp
Inside the training camp: the work, the discipline, and the road to 8–0 on the biggest card of her career.
Fight Week
Media day, weigh-in, and the city behind her as the bell draws near.
The Crowning
Fight night at the Coliseum — the payoff the whole series builds toward, distributed across Viva 915 and Viva Houston platforms.
Terms & Investment
A clear, two-month engagement with agency fees and advertising spend itemized separately.
Campaign Activation & Media Budget — How It's Deployed
Every dollar of the $12,000 maximum is allocated with intent. This is execution capital — not arbitrary spend.
Engagement Summary
Professional services fee vs. campaign activation & media budget: The $10,000 professional services fee is compensation for Viva 915's labor, strategy, and management — the team's work executing the campaign across all deliverables. The $12,000 campaign activation & media budget is a separate pass-through spend covering the direct costs of running the campaign in market: paid advertising, the video team and equipment, activation fees, and print materials. The services fee pays for the people doing the work; the activation budget pays for the cost of putting the campaign in market. The activation budget is allocated toward approved line items and is not retained by the agency. Viva 915 will make commercially reasonable efforts to support ticket sales and awareness but does not guarantee specific sales volumes or attendance figures. This document is a proposal summary for discussion and is not a binding agreement; final terms will be set out in a fully executed services agreement between Red Owl Boxing and Viva 915 Media (a division of Divvi Media LLC).
Estimated Retail Value
If Red Owl hired separate vendors for everything in this engagement, the cost would typically look like this:
| Service | Typical Market Value |
|---|---|
| PR Agency (60 days) | $5,000 – $15,000 |
| Event Marketing Campaign | $3,000 – $10,000 |
| Social Media Management | $2,000 – $6,000 |
| Graphic Design Package | $2,000 – $5,000 |
| Video Production Series ("Before the Bell") | $4,000 – $15,000 |
| Media Relations | $2,500 – $7,500 |
| Community Activations | $2,000 – $8,000 |
| Fight Week Coordination | $3,000 – $10,000 |
| Sponsor Fulfillment Support | $2,500 – $7,500 |
| Ticket Sales Campaigns | $2,000 – $6,000 |
| Content Coverage | $2,000 – $5,000 |
than the professional services fee being charged
From Kickoff To Fight Night
The primary objective: maximize awareness, community engagement, media exposure, sponsor value, and ticket demand for BoxFest XIX — while strengthening Red Owl Boxing's brand presence in El Paso.
Phase 1
Kickoff
Strategy lock, asset access, sponsor target list, and campaign architecture.
Phase 2
Build
Creative production, PR outreach, and ad campaigns go live. Before the Bell launches.
Phase 3
Momentum
Community activations, athlete appearances, and ticket-sales push across the Borderland.
Phase 4
Fight Week
Press conference, weigh-in, face-off, and the series finale around event day.
Phase 5
Recap
Post-event content, performance reporting, and the case for the next event.